Many of you, I am sure can relate, you used to generate leads and potential prospects to contact through going to your local library. Unfortunately, if that is still how you are trying to generate business, you are behind the times. There is this new thing called the Internet that has officially taken over the world. Companies and consumers now turn to the Internet to do their day-to-day activities, therefore many are ditching the good ol’ library.
Companies in recent years have turned to the Internet for their advertising efforts for various reasons. Companies utilizing more of their advertising dollars on the Internet has allowed them to be more informative to their customers in their advertising messaging in an easier and less pricey way. Television, print and radio advertising tends to be more limited on the overall messaging you can convey, and it is a lot more expensive. According to Yahoo Small Business, “These changes occurred as a result of technology development, which led to a dramatic increase in the use of the Internet for the purposes of advertising. Internet advertising has rapidly evolved in the last few years. Some recent research has shown that in the next few years online advertising will develop three times faster than traditional media advertising.”
Consumers themselves turn to the Internet as an easy one stop shop for information or services. The accessibility to this information is so much easier than utilizing numerous resources such as newspapers, television or other print periodicals to gather information or find a service they are looking for. This has created a match made in Internet heaven for advertisers because their target audience is generally using the Internet as the only place for these things.
So what is the best way to capture a consumers’ interest on the Internet? Some companies will utilize Internet banners, which are the oldest type of Internet advertising, or they will use things such as text links, forms, Google Adwords and many many more. If companies are not hiring marketing managers to utilize Internet advertising, this might be a good time to start to look at increasing your ROI, while being able to capture more of an audience for less spend. Stay tuned… the new/current Internet interest for companies is learning how to effectively utilize social media to generate business. For some companies this is an easier sale than for other companies who are still trying to figure out that secret sauce on a successful social media campaign.
Other Sources:
Internet Advertising – a New Dimension of Business Promotion
